E Nature, a Korean skincare brand known for its eco-friendly and vegan-friendly products (like the popular Birch Juice line), once was in the global markets but around 2023-2024, was originally part of the company Hanbul. The brand merged with another popular Korean brand It’s skin. Now, E Nature appears to be discontinued in its original form. Many users have noted that the original E Nature products are no longer widely available. I saw multiple posts on social media and got multiple questions from customers, why we do not have this brands.
It has since effectively rebranded and merged into a larger Korean skincare entity, It’s Skin, and the combined entity is now called “It’s Hanbul”.
🆕 New Identity: It’s Hanbul
- It’s Hanbul is now the umbrella company that includes:
- It’s Skin
- E Nature
- Flamel MD
- ICS
- ATOPALM
- Dixionist
- Chasin’ Rabbits
- Real Barrier
- Derma:B
- While E Nature is still listed as a brand under It’s Hanbul, its original product lines and branding seem to have been phased out or absorbed into the broader offerings of the new company.
E Nature was mainly focused on natural and vegan ingredients. E Nature Birch Juice line was the most popular items among other E Nature items
- E NATURE Birch juice™ hydro cream
- E NATURE Birch juice™ hydro cream sheet mask
- E NATURE Birch juice™ hydro emulsion
- E NATURE Birch juice™ hydro essence skin
- E NATURE Birch juice™ hydro mist
- E NATURE Birch juice™ hydro serum
- E NATURE Birch juice™ hydro sleeping pack
Other E Nature skincare lines are:
- E NATURE Cicaherb™
- E NATURE Marshmallow
- E NATURE Moringa
- E NATURE Squeeze green watery
- And, few BIO and VITA related sheet masks
To find alternative products for the discontinued E Nature cosmetics, you can check the assortments offered by the other brands mentioned above.